There are dreams, there are goals, and there are MIBAGs. Whats a MIBAG? Its an acronym for Magnificent, Inspiring, Bold, and Audacious Goals. In other words, it isnt your normal everyday, dull, yawn-inducing goal.

Example lets say your company has a problem with staff members continually arriving late, leaving the company short staffed at the start of many business days. Not only is this annoying personally, but it limits productivity, customer satisfaction, and morale. The typical way to address this problem would be to talk to those who are the primary offenders and see whether that will eliminate or reduce the problem. But, using the MIBAG process you would introduce a Magnificent, Inspiring, Bold, and Audacious Goal by announcing that the company would be 100% staffed at opening every day and would work hard to eliminate the problem then talking to the offenders and putting them on notice.

Normal Goal Increase 2006 Sales 12%

MIBAG Increase 2006 Sales 50%

Normal Goal Decrease Shipping Errors

MIBAG Eliminate Shipping Errors

Normal Goal Introduce a new product

MIBAG Introduce a new LINE of products

MIBAGs shift company focus and light fires under it by committing new resources, in fact, committing the whole company to extraordinary achievement. MIBAGs are not for the faint of heart because they create quantum change and I am certainly not advocating them for every company or every business owner. But for those companies that have large ambitions and appetites for achievement, using the MIBAG process can be the spark that thrusts the enterprise into hyperspeed.

Take your current primary goal and ask:

Is this goal Magnificent?
Can we make it the beacon of the companys focus?
Is this goal Inspiring?
Can we get everyone inspired to achieve it?
Is this goal Bold?
Can we make it bolder?
Is this goal Audacious?
Can we get everyone to understand what we all have to do to achieve it?
Do we have (or can we get) the resources to achieve it?
Do we really want to do this?

Then, if the company commits to the MIBAG - hold on to your hats it will be quite a ride!

Larry Galler

Larry Galler has been an owner of three small businesses selling to local, regional, and national markets. Since 1993 he has been coaching and consulting high performance executives, professionals, and owners of small businesses to extraordinary acheivement. He speaks frequently to business groups and has written a weekly newspaper column since 2001. If you want to increase the velocity of your business success, contact Larry for a free coaching session - larry@larrygaller.com .